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Purist is…

January 6th, 2009

…the last place on earth that has Black Portmans.

Located in San Jose Kevin, Marco, and Rich hold down Purist as one of the finest shops on earth. Carrying a selection that can’t be rivaled by many other shops. Purist continues to satisfy me everytime i walk in.

Keep your teeth white

January 6th, 2009

DJ Smiles from Philly/Atlanta is a good guy.  He teaches after school programs to special ed students,  is single handed responsible for stopping snap music from emerging through the cracks of Atlanta and spilling all over the suburban America landscape like a toxic river.I have also witnessed DJ smiles drop over $10,000 at a Goyard store through his Personal  Assistant via Blackberry, while practicing Muay Thai kickboxing with him in Jamaica…queens.

This is the standard HomeRoom V-neck. We only made a few of these for Niko Villamor and Dj Smiles to wear on tour.

“g-checked”

HomeRoom Quick Film: Bushman SF

January 5th, 2009

This is my first experimant into video editing. imovie didn’t have the features that i wanted. I think its time for a non user friendly adobe editor.

This short film is about a historic SF landmark

http://www.vimeo.com/2732561

Today is video blog day

January 5th, 2009

First up, Dub Frequency put togther a dope show with Pacific Division, Dom Kennedy, Million $ Dollar, Hollywood Holt, U-N-I, them jeans and more.

Here is the footage.

Spot the homeroom gear, email me the exact second that it was in and i’ll send you some stuff. ALVAL@homeroomclothing.com

First 3 only

EDIT* winners are

1.)Charles- Daly City, CA

2.)Liz- Torrence, CA

3.)Nick -Brooklyn, NY

Back

January 3rd, 2009

Back to business!

Its been a tradition for the last 6 years to snowboard the day after New Year. I headed up to Sierra at Tahoe this week with family. Matt from Rogue Status and I planned this little trip that turned out to be a wild goose chase of ice roads, 2 hour wait at restaurants, bombing hills and midnight driving; one of the most fun Tahoe experiences.

Chains and ice mud.

Happy 2009!

One of the best videos of 2008.

December 31st, 2008
http://www.vimeo.com/1469508

The Human form is so malleable. This video s a good representation of it.

Trend for 2008: Common sense is back.

December 30th, 2008

In 2008 I saw a collapse of the system. What was once a guaranteed promise of the abundant American dream started to shrivel up into the American nightmare. The year has been a reality check for most Americans. We have seen over inflated housing and gas prices drop back down to reality, the over saturation of carbon copy clothing retailers and fashion labels start to peel away.  The financial troubles that beckon billion dollar bailouts came to fruition, to keep the confidence of citizens roaring through the most crucial part of the fiscal year; the holidays. We have now embarked on reality that will keep unveiling itself as we keep watching.  Embrace turbulence and make the sensible decisions. Common sense is back.
2009 will be the best year yet and will bring the best out of everyone in our industry. In the toughest time, the strong survive.

After all, the topic for 2008 was underdogs coming out on top (Obama).  I think that spirit will carry over into 2009 just as well.

Fam!

December 30th, 2008

Once a year i have to stop my self from the busy work days, traveling and reflect on whats really important. There’s nothing more important than family and spending time with those who have your back, no mater what your life imposes on them.

Niners for the win!

December 30th, 2008

I will never again watch sports unless its in a luxury suite. Now if i can do something about the 2 hours it takes to get onto the freeway after the game.

After christmas sale at HomeRoom.

December 26th, 2008